In the business-to-business world, understanding who you're targeting helps you improve messaging. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     The Basics of B2B Buyer Profiles It includes information abou

In the business-to-business world, understanding who you're targeting helps you improve messaging. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     What Is a B2B Customer Persona? A B2B customer persona

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can position your company for success.     What Are Business Services? Business services refe